Zara case study summary


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Zara: Supply Chain Forum: An International Journal: Vol 4, No 2

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CHECK THESE SAMPLES OF Zara's Secret for Fast Fashion

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Zara Case Study Summary Essay

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Second, rapid changing the products makes its customer to visit their store more frequently because the new collection will come and if the customers do not purchase the current displaying garments it might be gone before the customer next visit. Last, Zara clothes are designed and manufactured to be fashionable but not durable. This increase the number of repurchasing as well. Its operations objective is to reach its quickly and accurately response to their customer demand Zara has three major process to make these happen.

This process is made less than 24 hours from a digital order form.

1 Zara Video for Case Study Review

Ordering makes shorten the process of ordering in the old way from sending fax back and forth of a long-long fax paper from each retail store. It speeds up the process by using the IT technology enhancement on their ordering process. In normal case, when supply and demand nearly meet. The process let the computer to divide its inventory for each store. This minimized the human error of inventory fulfillment and increase the fast response in the day to day operation.

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However, in case that supply is less than demand, the system helps the commercials team to make decision on which area to ship their product to based on historical sales data. Zara has the most number of items introduce to the market around 11, items per year more than its any competitor average 2,, this offer their customer more choice to shop their new cloth easier.

With the short lead time from planning to production in 3 weeks plus delivering to retain store within 2 days this also make Inditex the leader in fast fashion retailer that no others competitor can compete with this capability. Financial results of Zara reflect its excellence operation and cost structures.


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  7. The growth of its operating revenue has almost quadruple in 6 years from [1] and still growing. Currently, Zara do not have any formal IT strategy or position to make it clearly. For instance, Sanchez propose solution to stock up the POS machine to prevent lacking of POS machine in the future in case their venter discontinue its production line.

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